Cult fragrance brand Le Labo opens first boutique outside London

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The new Le Labo Edinburgh boutique in George Street

Much loved indie fragrance brand Le Labo, known globally for it cult hit Santal 33, has opened its first boutique outside London in the Scottish city of Edinburgh this summer (July 2018).

Located on George Street, the boutique is tucked away not far from Bobbi Brown and Mac in this upmarket, cobbled shopping street, blink and you miss it. This is Le Labo; subtle, impressive, understated, and you need to know about it.

The brand had been flyposting around Edinburgh in the months running up to the opening so there was much hype around the brand coming to town. Le Labo is known as a cult brand, its boutiques located in trendy neighborhoods and its creations which are known to turn heads, it is a favourite of celebrities, fashionistas and royals the world over.

STPR hosted a launch party in the new boutique for local press, bloggers, photographers & content creators in July 2018.

Le Labo fragrances, 46a George Street, Edinburgh

Sylvia Terry PR with the Le Labo Edinburgh team