GROOMING LAUNCHES: French men’s grooming brand HORACE announce new product offerings & launch on Mr PORTER

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December 30, 2019

French men's grooming brand Horace launched in the UK in 2019 and has been one of the most consistently popular choices with men up & down the country for grooming essentials thanks to its extensive line up of high quality 99% natural products that are free from most chemical nasties including mineral oils, sulphates, parabens and silicones. The brand is a member of 1% for the planet and is driven almost entirely by the demands of its social media community and Facebook group requests.

Horace’s commitment to natural and clean products is part of a more global approach to the conservation of natural resources. The brand uses natural ingredients sourced from non-invasive plants & keep the use of secondary packaging to the bare minimum, the brand's primary packaging is recyclable. As members of 1% for the planet Horace give back at least 1% of annual revenue to environmental protection associations.

The Paris HQ office is 100% green energy-powered.

Importantly Horace's direct to consumer model means they offer products that not only perform, look good but that are all offered at a very accessible price point. From May 2020, an edit of some of the brands most popular products can be found on Mr PORTER.

Some of the most recent launches include their first fragrance: & HORACE, and in Spring 2020, a set of four new superfatted soap bars, including an Exfoliating Soap Bar was launched.
For more information, check out the brand site at and follow them on Instagram

& HORACE EDP, the brand's first foray into fragrance:

Four new superfatted soap bars, enriched with coconut oil were launched in Spring 2020:

new horace