PRESS EVENT: French wellness brand AIME collaborates with DRY BY LONDON for the beauty pop-up event of the seasonAugust 26, 2019
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In March 2019, STPR launched Aime skincare’s latest innovation into the UK market: Matcha Glow, a beauty drink supplement designed to boost hydration, collagen production and improve skin texture and elasticity. Matcha Glow comes in the form of a powdered drink mix that comes in individually wrapped servings. To introduce Matcha Glow to the industry, STPR organised a media morning at Liberty’s (Aime is available to buy at Liberty as well as online at www.aime.co/)
30 health & beauty journalists, bloggers and influencers were hosted across 2 sessions for a morning of wellness by STPR & founder Mathilde Lacombe.
A brand collaboration with Ernest Leoty was agreed so each guest was gifted with a yoga outfit to wear on the day.
Guests started the morning with a short mindful yoga class led by yogi & author Nadia Narain before we served up Matcha Glow with a choice of plant based milks & a light breakfast.
Matcha glow is bioavailable meaning it is easily digested and absorbed by the body. Each serving has 10 grams of collagen. Matcha is a great source of antioxidants, it contains 137 times the amount of antioxidants as other green teas. Matcha Glow sachets are easy-to-use, you simply dissolve it into a glass of hot water or plant based milk of your choice or you can add it to your favourite smoothie. The ingredients are marine collagen, organic matcha tea powder & organic aloe vera juice powder.
Skin is 75% collagen, the primary protein that keep skin firm, plump, and elastic. Collagen declines with both age and exposure to UV and pollution, and it's lost can lead to wrinkles, rough skin and loss of moisture. Topical products help address the skin surface but a more holistic approach supports skin integrity from the inside out. This is what Aime skincare is all about and with Matcha Glow, the brand aims to aid skin health by addressing skin concerns from the inside.
Matcha Glow comes in two sizes: 30 sticks (£49) and 15 sticks (25) and is available online at aime.co and Liberty London. Vogue's Beauty Director attends the media unveiling of Matcha Glow: Sylvia Terry with Aime's brand founder Mathilde Lacombe & yoga instructor Nadia Narain at Liberty: For more information about Matcha Glow, please visit www.aime.co/