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LEAN IN CLOSER: I’m about to tell you my ultimate hack for growing your brand on Instagram.

Ready?

 

There.

Are.

No.

{Worthwhile}.

Hacks.

(Sorry)

Unfortunately, I wish I was kidding BUT what there is though? There’s a HUGE opportunity for creating genuine connection with your audience that leads to worthwhile community growth. Quite simply, there are people with problems to be solved and you are the problem solver!

Let’s dive in…

TIP 1 | USE A BUSINESS ACCOUNT

The most important thing before you start thinking about your overall strategy, is to be sure that you’re currently using an Instagram Business Account. Why? Business Accounts have a whole host of benefits that aren’t available (yet) to personal accounts. For example, followers can click on your contact button to get in touch directly right from your profile just like they would when using your website. A business profile also allows you to create and publish Instagram ads sometimes for free which enables you to get right in front of your target customer / client. Finally (and arguably most importantly) you can also access Instagram’s ‘insights’ analytics tools that provide stats about the impressions and reach of your posts so you can see what’s working, what’s not and start understanding your audience.

TIP 2 | YOUR BIO IS SEARCHABLE

Consider your Instagram profile as a window into your brand’s soul and you’ll be starting off on the right foot. Aside from making it as visibly appealing as possible, the most important section of your profile is the bio. That space contains just 150 characters that can make or break your growth goals. As with so many things on ‘the gram’ you have less than a second to make an impression on whoever stumbles across your profile to get them to take an action or stick around for more. My top recommendation here is to make sure you include the below details:

NAME + BUSINESS TYPE

Helping [your ideal client / customer] do / achieve [what you do] with [something your client desires or your point of difference]

[call to action]

 

TIP 3 | DON’T PUSH WATER UPHILL

There’s an old saying that works here: ‘if it’s not going right go left’. The Instagram algorithm is a powerful beast, so if you want to get the most out of the platform then you need to follow the trends. The key is to work with it, not against it. This year: it’s reels, next year – who knows(?!) but the point remains the same. The algorithm has been tweaked to ensure content you engage with comes up first, which means video is now shown more often than in-feed posts. That being said, whatever you do make sure it fits with your brand’s messaging and look and feel. Inauthentic content just to ‘grow’ is easier to sniff out than you’d think and your audience won’t thank you for it.

 

TIP 4  | DON’T UNDERESTIMATE THE POWER OF THE HASHTAG

We all know that hashtags are a seriously boring and often confusing beast. Sadly in my professional experience they are absolutely essential in order to give your social content the best chance of being seen by the right people. Hashtags have become a vital tool for users to search for relevant topics and conversations, growing social media views, expanding outreach and, the cherry on top, scaling businesses.

 

With this in mind, I need to insert an important caveat: unfortunately, you can’t just whack 30 hashtags on your post and expect it to fly. You need to use the right ones. My advice? Adopts a micro-hashtag strategy – x10 location hashtags. x10 industry hashtags and x10 niche-specific hashtags.

 

 

TIP 5 | COLLABORATE

This tip can come in many forms either organically (read: for free) or through partnerships (read: paid). The most common and often fastest way to reach potential customers on Instagram is to collaborate with influencers who have already built an audience with a large following. The ‘influencer’ marketing strategy has boomed because frankly it works although there are some pitfalls to be mindful of along the way. Whoever you decide to work with it’s important that they resonate with what your brand is about. It’s also important to be realistic about the costs involved (if you choose to go that route). An influencer with over 100k followers is often still multiple thousands of pounds and naturally the higher the reach, the more it will cost. Influencer marketing is a big (and effective) business if done well.

There you have it, what tips will you be implementing in your strategy?