Basma Faramawy

Head of Beauty- Zahrat Al Khaleej & AnaZahra.com

"Sylvia is one of the most professional and dedicated individuals I have had the pleasure of working with in Dubai. Her innovation, elegance, excellent network-building skills and flawless attention to detail have raised the bar for PR in the region."

Zoya Sakr

Editor in Chief & Founder -2Pure & Oln Network

"Sylvia is a highly effective communications professional with an outstanding network across the Middle East. We have worked together for 6 years, she has creative ideas and excellent brand communications skills & understands both the Middle East media & consumer."

Karen Kay

Journalist, Editor & Copywriter

"Sylvia is a creative and strategic PR with extensive experience across a wide range of brands. She has a broad understanding of different media platforms and the diverse global marketplace. Sylvia’s specialist knowledge of the Middle East region is of huge value to international brands."

Valia Taha

PR & Sales Director Al Khaleejiah media

“Sylvia is the darling of the PR industry. It is really difficult to build relationships across the wider Arab region, but with her empathy and heart, she has broken all the rules and made it possible.”

Mélanie Euverte Oyac

Communications Director, Diwanee Media Group, Middle East

“Sylvia Terry is a pleasure to work with, passionate, hardworking and visionary, everything is possible to achieve with her mind-set. Sylvia is assertive and responsive and makes things happen. She lives and breathes every project she works on, and never gives up. A truly dedicated person!"

Isabelle de Cock

Brand Manager - MAC Cosmetics & Jo Malone London

“Sylvia is a talented PR expert with a natural flair for building networks & relationships on behalf of the brands she represents. Importantly, she knows how to build great stories to elevate brands in a luxury and relevant way, and is widely respected across the media & influencer community.”

Chloe Burcham


'Sylvia is super professional, always reliable and a total dream. The genuine passion she has for her brands shines through which always makes it so easy to work together.'

Charney Magri

Award-winning photographer, published author & Co-Founder of Fashion 4 Change

"I have worked with Sylvia over many years, her ability to understand her clients needs, what works best for them, her creativity, attention to detail, and zest for ensuring only the best will do, have made her the go-to girl for luxury brands in the region. I cannot recommend Sylvia highly enough"

Ateh Jewel

Freelance beauty journalist / www.jeweltonesbeauty / Co-founder of Couture Communications

"I've known Sylvia for over a decade and in that time she has been a delight to work with. She has inventive and creative strategic thinking and a great reputation and rapport with the press and influencers."

Alice Manning

Contributing Beauty Editor- Red & Good Housekeeping

"As one of the most well-respected PR's in the beauty industry, Sylvia is at the top of her game. I've worked with her on many projects over the years and am always blown away by how creative, efficient and organised she is. Five years spent in the Middle East set Sylvia apart from the rest, and she is truly an expert on this unique market. Her strategy and ideas have all benefited from working overseas and on multi brands. I quite literally run out of words to praise her!"